More than just a name
Hogewoerd 122, 2311 HT Leiden, The Netherlands

August 29, 2016

Guido de Groot’s studio does not only design luxury yacht exteriors and interiors. From time to time the design office is asked to take on other kinds of projects and offer services to complement their core disciplines. Characteristically one such service comes in the form of graphic design, mainly of yacht logos and accompanying nameplates.

Normally, a yacht will proudly display her name on her transom and on her side along with her registered home port. However, her logo may also be included in a plethora of items ranging from towels, linen, cutlery, crockery, glassware, stationery and crew uniforms as a way of creating a coherent identity for the yacht. We believe that the design of each one of the logos illustrated capture the essence of the yacht exterior and interior design.

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